How to Audit an Interview

This is a step by step guide for auditing the quality of your interviews.

Photographs

  • Check the Quality
  • Check the Size
  • Check to see if it includes: Yourself and Interviewee
  • Check to see if the photo is included when manually shared (If it does not, the image is probably too small, resize and re-upload.)
  • Are you including a business image on the interview template?
  • Name the image to include key words (your name and brokerage, interviewee's name, title, business name, business category and location). 

Video

  • Video should be on Youtube
  • Is the video public?
  • Check the video quality
  • Check the audio quality
  • Check the energy
  • Check the title on youtube includes key words (your name and brokerage, interviewee's name, title, business name, business category and location) 
  • Check the description on Youtube
  • Find out what tags they included on Youtube
  • Upload the video natively to facebook

Note: If a Blog Image and a Blog Video URL are both added, the interview will only show the Blog Video URL.

Headlines

  • Check to see if the headlines include:
  • Business Name
  • Business Owner Name
  • Position
  • Business Category
  • Area Name

Summaries

  • Do they have written summaries?
  • Video interviews should always include a summary if no written answers have been provided
  • Are the key words below included in the summary?
  • Business Name
  • Business Owner Name
  • Position
  • Business Category
  • Area Name

Body (Text)

  • How many sentences are there?
  • Are they well written?
  • Do they make the person look good?
  • How many questions are they answering?
  • Do the hyperlinks work?
  • Are hyperlinks set to open in a ‘new window’
  • Create a visually appealing ‘display text’ for hyperlinks
  • Check the photo layout 
  • Check for missing photos (sometimes you’ll see a small square broken link box)
  • Is text formatted properly?
  • Headings/Questions should be formatted larger/bolder
  • Normal Text for body/answers

 Auditing Your Promotion

  • Are you promoting interviews?
  • Are you promoting interviews using the Parkbench link or clicking ‘Share’ from the Youtube video on Parkbench?
  • Do you hyperlink the interviewees/businesses FB handle?
  • How are they promoting them? Text + Link + Picture
  • Likes, Comments, and Shares on Interviews

The Interviewee’s Social Media

  • Are they promoting the interviews?
  • If not, have you followed up?
  • How are you following up? (often more than one method of contact can be needed)

Other Social Media Pages

  • Are you promoting interviews on other social media pages? (community and neighbourhood groups, industry pages and community blogs). 
  • Do you have interview promotion checklist?

For an interview promotion checklist contact [email protected]