This is a step by step guide for auditing the quality of your interviews.
Photographs
- Check the Quality
- Check the Size
- Check to see if it includes: Yourself and Interviewee
- Check to see if the photo is included when manually shared (If it does not, the image is probably too small, resize and re-upload.)
- Are you including a business image on the interview template?
- Name the image to include key words (your name and brokerage, interviewee's name, title, business name, business category and location).
Video
- Video should be on Youtube
- Is the video public?
- Check the video quality
- Check the audio quality
- Check the energy
- Check the title on youtube includes key words (your name and brokerage, interviewee's name, title, business name, business category and location)
- Check the description on Youtube
- Find out what tags they included on Youtube
- Upload the video natively to facebook
Note: If a Blog Image and a Blog Video URL are both added, the interview will only show the Blog Video URL.
Headlines
- Check to see if the headlines include:
- Business Name
- Business Owner Name
- Position
- Business Category
- Area Name
Summaries
- Do they have written summaries?
- Video interviews should always include a summary if no written answers have been provided
- Are the key words below included in the summary?
- Business Name
- Business Owner Name
- Position
- Business Category
- Area Name
Body (Text)
- How many sentences are there?
- Are they well written?
- Do they make the person look good?
- How many questions are they answering?
- Do the hyperlinks work?
- Are hyperlinks set to open in a ‘new window’
- Create a visually appealing ‘display text’ for hyperlinks
- Check the photo layout
- Check for missing photos (sometimes you’ll see a small square broken link box)
- Is text formatted properly?
- Headings/Questions should be formatted larger/bolder
- Normal Text for body/answers
Auditing Your Promotion
- Are you promoting interviews?
- Are you promoting interviews using the Parkbench link or clicking ‘Share’ from the Youtube video on Parkbench?
- Do you hyperlink the interviewees/businesses FB handle?
- How are they promoting them? Text + Link + Picture
- Likes, Comments, and Shares on Interviews
The Interviewee’s Social Media
- Are they promoting the interviews?
- If not, have you followed up?
- How are you following up? (often more than one method of contact can be needed)
Other Social Media Pages
- Are you promoting interviews on other social media pages? (community and neighbourhood groups, industry pages and community blogs).
- Do you have interview promotion checklist?
For an interview promotion checklist contact [email protected]