These are 4 different emails that a client can send to the interviewee (1 before and 3 after).
This article includes email templates that you can send to the interviewee before and after the interview.
These templates are designed to be copied and pasted, however, make sure to change the highlighted areas to suit you, your area, and the business/interviewee. On the same note, look out for where we suggest that you hyperlink websites into your emails!
PRE Interview Email
Email 1 - Before the interview (questions+process)
WHEN: Before the interview
TO: business/interviewee
CC: none
Subject Line:
Community Spotlight with (BUSINESS NAME)
Body:
Hey NAME,
I’m so glad you are interested in being featured on the new (AREA NAME *Hyperlink your website here!*) website
To help the interview flow better and to give you time to prepare, here are some questions I will likely ask
- A (Add question 1)
- B (Add question 2)
- C (Add question 3)
- D (Add question 4)
- E (Add question 5)
However...based on what you say, I may think of others!
Now, if there is anything in particular that you’d like to talk about, let me know, and I can do my best to work it in!
(and if there is anything you do not want me to ask about, let me know!)
Otherwise, let’s just have a cool conversation and help people get to know you, like you, trust you, and want to come try your products and services!
The interview will last X minutes. We will make it a video interview because that’s what people want these days! And unless one of us says otherwise, I’ll see you on (DATE) at (TIME) at (LOCATION)
Yours in business success,
YOUR NAME
POST Interview Emails
Email 2 - Making it easier to enhance their profile
WHEN: After the interview (email 1)
TO: business/interviewee
CC: support@parkbench.com
Subject Line:
I had so much fun meeting you (NAME)!
Body:
Hey FIRST,
Great interview today! I’m really excited to help you get more brand exposure and shed a positive light on (BUSINESS NAME).
Quick Question: did you get your login to Parkbench?
If not, I’ve CC’d Parkbench’s support team to this email so you can reply to this email and they will send it to you.
If you have, I highly recommend you login right away and...
- Enhance your profile
- Add any upcoming events
- Add promotions to help you get more customers
Remember, this local website is free to use (HYPERLINK IT HERE), no strings attached.
Now my recommendation is that you login to your profile and add:
- Photos of your products and services
- A Description of your business
- Your Hours
If you aren’t tech-savvy then it might be easier to just reply to this email with photos, a description, and your hours, and Parkbench’s support can add it for you!
Finally, if there is anything in the written portion of the interview that you want to be edited, then you can log in and edit it yourself, or just reply to this email with the changes you want to make and we can do it for you!
Yours in business success,
YOUR NAME
Email 3 - Promoting the interview
WHEN: After the interview (Email 2)
TO: business/interviewee
CC: none
Subject Line:
Have you promoted your interview yet?
Body:
Hey FIRST,
Did you get the link for your interview?
And I shared it on social media, did you see that?
I really want to be able to help the people who live and work in AREA get to know you, your business and your mission, and why you live and work here...and as a local realtor, I meet all the newcomers to the area, and they need to get informed as well!
So the more people that can find your interview the better!
So let me know when you’ve shared it and I can re-share your post.
Ideally, you tag me @YOURHANDLE and then I’ll get notified to re-share it.
Let me know if you have any questions on how to promote it.
Your friendly local realtor,
YOUR NAME
Email 4 - Offering Promotions
WHEN: After the interview email 3
TO: business/interviewee
CC: support@parkbench.com
Subject Line:
Have you seen your business page?
Body:
Hey First,
Did you know that on The AREA Parkbench Website (LINK YOUR WEBSITE HERE) you can offer an incentive (ie coupon) to get local consumers who have not experienced your product to try you out...for free?
It’s like offering a Daily Deal on Groupon...without paying Groupon...and without having to offer 90% off!
Lots of local businesses have used this feature to get more customers on the Parkbench network...why not you!
Also, did you know that you can reward your customers for writing a review about your business?
Again, this is another free marketing tool that businesses have used to get more reviews, which help them rise up the search engines, and create a positive reputation online.
I highly recommend you do. It’s free. It’s local. It works. And if you have daily specials, in store sales, or events that you want to promote you can upload them onto Parkbench for free as well.
It’s a really great resource.
Now if you have any questions about how to use the platform, and upload the deals, you can reply to this email (I’ve CC’d Parkbench’s Support), or you can call them at 1-866-721-3807 amd they can help you out.
Yours in business success,
YOUR NAME
P.s. If you have any questions about the real estate market, let me know, I’m happy to help