Below is a Cheat Sheet for all the things you will need to do when preparing and conducting your interviews!
To Download a PDF Copy of the Cheat Sheet That You Can Bring With You To Interviews, CLICK HERE
Preparation
- Prep Email - Have you emailed the interviewee
- Confirmation and Reminder: Date/Time/Location
- Format of the Interview
- The Topics that you hope to cover in the interview
- (if applicable) PDF on how to prepare for a zoom interview
- Intro & Outro - Have you created your Intro for the interview? Do you have your outro scripted out?
- Equipment - Camera, Tripod, Mic, Lights - Do you have all the equipment ready for the interview? Is it tested and working?
Greeting
- Ask them how they are doing today
- Express your Gratitude, Appreciation, and Excitement
- Ask them if they have any questions about the interview
- Let them know the process for the Interview: Press Record → Intro → Questions → Outro → Stop Record → Talk about Next Steps
- Get Setup
- Ask them if they have a hard stop time
- Ask them if they’re ready to get started
Setup
- Framing on Camera - Apply the rule of thirds
- Test Audio & Video. Check Batteries. Check Storage.
- Turn phone onto silent, do not disturb
Press Record
Intro
- Be Enthusiastic, High Energy.
- Promote them so well that they think (or say) “wow, thank you, that was a great introduction of me”
Questions
- Learn what they do, what they need, and what they like
- Help them share their wisdom and expertise
- Ask whatever you are genuinely interested in
- Dig Deeper. Be Conversational. Ask them more questions based on what they say
Segway to Outro
- How can people get in touch with you
Outro
- Ask people to like, comment, share, subscribe, and check out your Parkbench site
- Plug your real estate business
Sign off
Next Steps
- Explain what you’re going to do: Post it & promote it
- Confirm that they’re going to promote this on their social media
- Explain what Parkbench is going to email them: link to the interview, login information, instructions on how to use all the free tools on the platform to grow their business
- Try to get the business to upload a New Customer Coupon & Reward for a Review
- Plant a Seed about Real Estate
- And by the way, before we wrap up, as you know I’m a local realtor, and just out of curiosity…
- Do you have any questions about the market I can answer while I’m with you now?
Where do you live?- How long have you lived there for?
- Have you had any thoughts of moving?
- Do you know the current value of your home?
- Would you like me to do a valuation for you?
- Do you have any questions about the market I can answer while I’m with you now?
- And by the way, before we wrap up, as you know I’m a local realtor, and just out of curiosity…
- Ask for Referrals/Recommendations for Interviews
- Hey so before I leave, who do you know that might be interested in being interviewed and featured? Who deserves from free PR? Whose got a cool product, service, skill, or story to share?
Say BYE
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Essential Information to Get Via Research or Interview
Interviewee
- Full Name
- Position
- Business/Organization
- Name
- Category
- Address
- Phone
- Email (Used for Login on Parkbench)
- Website
- YouTube
Example Questions
- What do you do
- Why did you start your business?
- Who is your ideal clientele/customer?
- What would your customers say they love most about your product/service?
- What do you need?
- What are your goals over the next year? How about in the next 5-10 years?
- What do you need to start doing, or do more of, in order to achieve them?
- What are the challenges that you face in achieving your goals, that hopefully someone who listens to this can help you solve?
- What do you like?
- What do you love most about (neighborhood)?
- What are your hobbies and interests?
- What is something quirky and weird about you?