Engagement metrics are the best metrics
CONTEXT
Small Business Service Providers (dog walkers, trainer, musicians)
- Very receptive to interviews
- Cannot answer phone if they are working, you can usually call anytime in the afternoon
Contractor (reno companies, roofers, landscapers, etc)
- Less receptive to an interview if there is no prior relationship, they are solicited constantly
- Unlikely to answer phone if they are working
Professional Service Providers (dentists, optometrists, lawyers, etc)
- Receptive to interviews
- It is very likely that you will only be able to speak to the receptionist on first call, so make sure to leave a message and nail down a time to call back
Restaurants
- Receptive to interviews
- DO NOT CALL DURING LUNCH/DINNER
Night Venues (bars, lounges, clubs)
- Very receptive to interviews
- Call before dinner, or about 20-30 minutes before they open
Small Business Storefronts (barbers, ice cream shops, boutique stores, etc)
- Receptive to Interviews
- Most likely to speak to a potential interviewee on your first call, call whenever they’re open
Fitness (Gyms, Crossfit, Yoga)
- Very Receptive to interviews
- Since gyms open early in the morning, you can call them at any point in the day