To ensure we're getting your interviews as far as we can across social media to increase your reach and viewers, it can be helpful to find different network groups on LinkedIn to connect with other professionals in your community.
To find these groups, simply go to LinkedIn.com and search your area name in the search bar at the top of the page.
The types of groups you're looking for could include things like this in the title:
- (area name) Networking Group
- (area name) Small Business
- (area name) Entrepreneurs
- (area name) Community
You'll often find groups related to a specific industry, that can also be great to connect with and share certain interviews. Some examples we've seen are groups related to different industry associations or demographics.
Once you've found a group or page, the first step is to request to join the page. Check out some of the posts, like or comment on them to start to connect with the rest of the members. To ensure you're starting the relationship with the admin(s) of the page on the right foot, a best practise is sending a quick message asking them if they're on board with posting your interviews. Here's a simple script to try:
"Hey (owner or admin name). I'm the sponsor for a hyper-local neighbourhood website all about (neighbourhood name). It features local content such as news, events, and deals, and I post interviews with local businesses allowing them the opportunity to share their story, and encourage the community to check them out. I would love the opportunity to share those business owner's interviews here, and invite members here to have a look at the site. Check it out at parkbench.com/(your-area-here) and let me know what you think. I don't want to step on any toes in the group. Thanks!"
These groups can be a great place to not only share your interviews and gain viewers and subscribers, but also to meet new potential interviewees and get interviewee referrals!
Be sure to add these groups to your Interview Promotion Checklist
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