Welcome to our step-by-step guide on how to run a successful #ShopLocal Contest Marketing Campaign in the world of real estate. This campaign is designed to help you understand your clients better and tailor your services to meet their specific needs. By collecting valuable data from your database and social media, you can provide more value to your clients and enhance your relationship with them. Let's get started!
Step 1: Understand the Goal
The primary aim of the #ShopLocal Contest Marketing Campaign is to gather essential information about your clients. You can achieve this by sending out a survey to your database and social media followers. To incentivize participation, offer a chance to win a prize, such as local business gift cards.
Step 2: Craft the Survey
Choose a survey tool that suits your needs and preferences. Here are a few popular options to consider: Survey Monkey, Google Forms, and TypeForm. When creating the survey, be clear about why you are asking for each piece of information. Participants are more likely to provide accurate answers when they understand the purpose behind each question.
Example Survey Template
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Contact Information: Ask participants to confirm their contact information and preferred method of communication.
- Collect their emails, phone numbers, and social media handles.
- Inquire about their preferred format for communication.
1. What's your full name?
2. Could you please provide your primary email address?
3. Could you please provide your mobile phone number?
4. Do you have a home or work phone number you'd like to share?
5. What's your preferred method of communication (phone call, email, text, etc.)?
6. Could you please share your Facebook profile link?
7. Could you please share your LinkedIn profile link?
8. Could you please share your Twitter handle?
9. Could you please share your Instagram handle?
10. Are there any other social media channels you use regularly?
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Professional Information: Gather insights into their occupation and the company they work for.
- "Iād love to know more about what you do for a living and where you work because maybe I can refer you business!"
1. Where are you currently employed, and what is your role there?
2. What is the company's website URL?
3. Could you please describe the type of business you're in?
4. What type of clients or customers do you typically work with?
5. Are there specific types of professionals or individuals you'd like to connect with?
6. What are some of your professional goals for the next year?
7. Are you a part of any professional organizations or networking groups?
8. Do you frequently attend industry-specific conferences or events?
9. How many years of experience do you have in your current field?
10. Are there any additional professional activities or affiliations you'd like to share?
- "Iād love to know more about what you do for a living and where you work because maybe I can refer you business!"
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Personal Information: Get to know your clients better by asking about their interests, hobbies, and more.
- Ask about their marital status, birthday, annual household income, kids, grandkids, and pets.
- Discover their interests and hobbies.
1. What is your marital status?
2. Do you have a significant other? If so, what's their name and occupation?
3. When is your birthday?
4. Could you please share your annual household income range (optional)?
5. Do you have children? If so, how many and what are their ages?
6. Do you have any pets? If so, what kind and what are their names?
7. What hobbies or interests do you pursue in your free time?
8. Do you enjoy traveling? If so, where's your favorite destination?
9. Are there any community activities or local events you like to participate in?
10. Do you have any dietary preferences or restrictions (vegan, gluten-free, etc.)?
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Home Information: Learn about their current home, mortgage status, and interest in real estate investment.
- "Iād love to learn more about your home situation so that I can add value and help you buy, sell, and invest successfully."
1. Could you please share your current home address?
2. When did you last move homes?
3. Do you anticipate moving in the near future? If so, when?
4. Do you currently have a mortgage?
5. Are you interested in learning about mortgages or refinancing options?
6. Have you ever considered investing in real estate, like rental properties or fix-and-flip projects?
7. Would you be interested in commercial real estate investments?
8. Do you own any additional properties, like vacation homes or rental units?
9. If you do own additional properties, could you share their locations?
10. Do you have any specific home-related needs or concerns you'd like to discuss?
- "Iād love to learn more about your home situation so that I can add value and help you buy, sell, and invest successfully."
Include a section in the survey where participants can opt to receive more information about the contest, future contests, and other relevant content.
Step 3: Launch the Campaign
Promote the #ShopLocal Contest to your database and social media audience using multiple channels, including email, phone calls, and social media posts.
Phone Script
I wanted to let you know about this new initiative that I am starting in our community. In essence, I am aiming to bring our community closer together, especially with everything that is going on. I have created a short survey to understand what different businesses, homeowners, and local professionals like, want, and need in our community. And as a thank you for filling it out, you'll be entered into a draw to win [prize]. Would you be interested in participating? I'll be happy to send you the survey link."
Email Template
Hello [Name],
I hope this email finds you well.
I'm excited to share with you a new initiative I'm launching - the #ShopLocal Contest. The goal is to bring our community closer together and better understand the needs and preferences of businesses, homeowners, and local professionals in our community.
And the best part? By participating, you'll be entered into a draw to win [prize]!
It involves filling out a quick survey that should take no more than 5 minutes of your time. Your feedback is incredibly valuable and will help me better serve you and our community.
To participate, simply click on the link below:
[Insert survey link here]
Looking forward to your participation!
Best Regards,
[Your Name]
Social Media Post
I'm running a #ShopLocal Contest and would love your input. It's a quick survey that helps me better understand my community and how I can serve it better.
As a thank you for participating, you'll be entered into a draw to win [prize]. It only takes about 5 minutes, and your feedback would mean a lot to me!
Here's the link: [insert survey link]
Thanks in advance!
[Your Name]"
Step 4: Execute Multiple Rounds
After the first round of the campaign, remove those who have already answered the survey and re-promote the contest to those who have not yet participated. For subsequent rounds, you can change the reward to a smaller one that everyone can receive, like a free coffee. Repeat this process as many times as necessary until you have gathered all the information you need.
Remember, the goal is not only to collect data but also to provide value to your clients and enhance your relationship with them. The more they see that you genuinely care about their needs and preferences, the more likely they are to respond positively to your initiatives.
Good luck with your #ShopLocal Contest Marketing Campaign! If you have any questions or need assistance, feel free to reach out to our support team. Happy campaigning