Do you share your interviews on social media? Good. Do your interviewees share the interviews on social media? Tips & tricks here!
Getting your Interviewees to Share the Interview on Social Media
By now, we all know the importance and impact in sharing your interviews onto various social media channels. By increasing your online brand awareness, you inherently increase your success with not just Parkbench, but prospecting overall.
Below are a couple of templates for email and social media direct messages that you can send out to your interviewees to encourage them to share the interview themselves onto their social media accounts.
When taking a look at the templates below, think about how you would react if someone were to send you that message, who happened to interview you. The more and more you prospect, the more it becomes obvious that every person interacts and converses differently.
So, as always, feel free to tweak and tailor the templates towards the person that you are messaging.
Template 1 - This first one is your initial attempt at getting your interviewee to share the interview. This is more light, relaxed, and less ‘pressing’
Hey {NAME},
I wanted to reach out to let you know that your interview is up on Parkbench, and I've shared it here [essentially, just insert the links for where you've shared the interview]:
- My Facebook: insert link
- My LinkedIN: insert link
- My Youtube: insert link
- (Insert facebook group name): (Insert URL)
- (insert facebook page name): (Insert URL)
I'm really excited to see how much brand exposure you get!
If you want to get MORE brand exposure, I encourage you to share it across all your social media channels.
Here is the link to your interview: (INSERT LINK)
Let me know if you have any questions :)
Yours in success,
{NAME}
Template 2 - This could be a final message attempt to get them to share the interview onto social media. This is a good opportunity to be a little more direct about why sharing the interview is a good thing, and what they could be missing out on if they don’t
Hey {name}!
Hope all is going well and your summer is going great!
I just wanted to check in with you to see how everything is going, and I wanted to see if there was any reason why our interview isn’t up on your Facebook page yet!
I really feel like your customers and fans would love to learn the story that we put together, together :)
Did you know that on average, when my interviewees and myself share their interview onto their social media outlets, we can receive over well 3,500 brand impressions? This is because people like, comment, and re-share the content on social media! Pretty interesting this social media stuff lol.
Anyways, if you’ve just been too busy to share it, no worries I’m not upset :) I just really enjoy showcasing the awesome-ness of our community, and us, to everyone out there.
Here’s the link again for the interview. {hyperlink the interview with some text}
Talk soon and all the best!
{INSERT EMAIL SIGNATURE HERE}
Template 3 - A more relaxed version with some obvious excitement. A cool email subject could be "We're going to be famous!"
Hey {name}!
Just wanted to reach out and say thanks again for allowing me to learn the story of {business name}. I had such a great time learning about everything!
Also, I shared the interview onto a local Facebook group and it got {insert traction - number of likes, shares etc.}.
Did you happen to check see it?
Check it out: (INSERT LINK TO YOUR FACEBOOK PAGE)
Hope to hear from you soon and let me know if you need anything!
{INSERT EMAIL SIGNATURE HERE}
__________________________________________________________________
Remember, it's not the end of the world if your interviewees don't share their interview right away! We've seen countless times, businesses sharing interviews a couple months after they'd been completed onto their Facebook page. Also, to be optimistic about it, if they don't share it right away, look at that as an opportunity to reach back out at some point in time. Remember that identifying opportunities for something to include into your follow up strategy is a fantastic practice and one that will propel your prospecting career immensely.
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