In light of COVID-19, small businesses now more than ever need Local Leaders to help promote them during these uncertain times. Slight tweaks to our booking scripts can ensure you get in front of more local businesses, get more interviews confirmed, and build strong relationships in your community.
Option 1: Best for over the Phone
This script is short, sweet, and to the point, and shows you understand times may be uncertain and are looking to help.
"Hey! My name is ______
And I am calling on behalf of AREA NAME's new local website.
The website is designed to promote everything AREA NAME and showcase local events, news and deals hosted by businesses and people in the area.
On top of that, it also has featured articles of local businesses, particularly from companies that have been impacted by COVID-19 in some way.
Now, I'd love the chance to get to know more about your business (BUSINESS NAME) and to feature you on the site for FREE.
PAUSE
Would you like to be featured?"
Option 2: Best for Social Media
And I am calling on behalf of AREA NAME's new local website.
The website is designed to promote everything AREA NAME and showcase local events, news and deals hosted by businesses and people in the area.
On top of that, it also has featured articles of local businesses, particularly from companies that have been impacted by COVID-19 in some way.
Now, I'd love the chance to get to know more about your business (BUSINESS NAME) and to feature you on the site for FREE.
PAUSE
Would you like to be featured?"
Option 2: Best for Social Media
As we find this script works well consistently, feel free to use our social media scripting unchanged.
“Hi there, I was hoping to speak with someone about interviewing and featuring BUSINESS NAME on a new community-focused website dedicated to supporting businesses in AREA NAME”
“Hi there, I was hoping to speak with someone about interviewing and featuring BUSINESS NAME on a new community-focused website dedicated to supporting businesses in AREA NAME”
If you're finding this scripting isn't getting you as many responses, try out of these openers to get the conversation flowing first:
“Hey, I was wondering if you were still open for business right now amidst COVID-19?”
“Hey, I see on your Facebook page that you’re still open, are you offering any deals or specials right now?”
If yes:
"My name is _______ and I am reaching out on behalf of AREA NAME's new local website.
We’re currently connecting with local businesses that have been impacted by COVID-19 in some way but are still open and accepting customers, to feature them for free on our local website and add them to our directory.
I’d love the chance to get to know more about (BUSINESS NAME) and to feature you on the site. Are you interested in being featured?"
“Hey, I was wondering if you were still open for business right now amidst COVID-19?”
“Hey, I see on your Facebook page that you’re still open, are you offering any deals or specials right now?”
If yes:
"My name is _______ and I am reaching out on behalf of AREA NAME's new local website.
We’re currently connecting with local businesses that have been impacted by COVID-19 in some way but are still open and accepting customers, to feature them for free on our local website and add them to our directory.
I’d love the chance to get to know more about (BUSINESS NAME) and to feature you on the site. Are you interested in being featured?"
While we're all stuck at home, using this time to grow your database and build strong relationships with your communities virtually will truly pay off in the long run. Try these scripts out today!